Agent skill · marketing growth · daffy0208
Go-to-Market Planner
Plan product launches and go-to-market strategy. Use when launching products, entering new markets, or planning marketing campaigns. Covers positioning, channels, messaging, and launch execution.
Why this skill is useful
Provides a structured go-to-market strategy with specific phases and validation steps that the AI wouldn't reliably generate on its own.
What it needs
About 4k tokens when loaded. Last updated 2025-12-25. 33 stars on the source repository.
What this skill does
Go-to-Market Planner Plan and execute successful product launches. Core Principle Launch is a campaign, not an event. Build momentum before launch, peak at launch, sustain after launch. 5-Phase GTM Strategy Phase 1: Market Positioning Goal: Define how product fits in market landscape Positioning Statement: Competitive Analysis: Competitor Strengths Weaknesses Our Advantage ----------- ---------- ----------- --------------- Competitor A Feature X Price Better UX Validation: [ ] Target customer clearly defined [ ] Differentiation identified [ ] Positioning tested with 5+ customers --- Phase 2: Messaging & Content Goal: Create compelling launch messaging Message Hierarchy: 1. Headline: Core benefit in 5-10 words 2. Sub-headline: How it works or who it's for (1 sentence) 3. 3 Key Benefits: What users gain (feature → benefit) 4. Social Proof: Testimonials, case studies, logos 5. Call-to-Action: Clear next step Content Types: Launch blog post Product demo video (2-3 min) Landing page Email announcement Social media posts (5-10 ready) Press release (if targeting media) Validation: [ ] Messaging tested with target customers [ ] Content created 2 weeks before launch [ ] CTAs clear and trackable --- Phase 3: Channel Strategy Goal: Identify where to reach target customers Channel Options: Owned Channels (free, full control): Email list (existing customers/subscribers) Blog and SEO Social media (Twitter, LinkedIn) YouTube Earned Channels (free, limited control): Press and media (TechCrunch, Product Hunt) Influencers and partners Community forums (Reddit, Hacker News) Word of mouth Paid Channels (cost, full control): Google Ads (search intent) Facebook/Instagram Ads (awareness) LinkedIn Ads (B2B) Sponsorships Channel Prioritization: Validation: [ ] 3-5 channels selected [ ] Channel-specific content prepared [ ] Budget allocated (if paid) --- Phase 4: Launch Timeline Goal: Coordinate launch activities 6-Week Launch Timeline: Week -6 (Planning): Finalize messaging and positioning …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills daffy0208/go-to-market-planner