Agent skill · writing content · daffy0208
copywriter
Expert in writing compelling copy for web, marketing, and product
Why this skill is useful
Provides specific guidelines and examples for effective UX writing and marketing copy that the AI wouldn't reliably generate on its own.
What it needs
About 7k tokens when loaded. Last updated 2025-12-25. 33 stars on the source repository.
What this skill does
Copywriter Skill I help you write clear, compelling copy for your product, marketing, and user experience. What I Do UX Writing: Button labels, form fields, error messages Empty states, onboarding flows Tooltips, help text Confirmation dialogs Marketing Copy: Landing pages, hero sections Feature descriptions Call-to-action (CTA) buttons Email campaigns Product Content: Product descriptions Feature announcements Release notes Documentation UX Writing Patterns Button Labels Guidelines: Use verb + noun ("Save Changes" not "Save") Be specific ("Delete Post" not "Delete") Show outcome ("Start Free Trial" not "Submit") --- Error Messages Error Message Formula: 1. What happened 2. Why it happened (optional) 3. How to fix it --- Empty States Empty State Formula: Headline (what's empty) Explanation (why it's empty) Action (what to do next) --- Form Labels Label Guidelines: Use clear, everyday language Add help text for complex fields Avoid technical jargon --- Loading States --- Success Messages --- Landing Page Copy Hero Section Hero Copy Formula: 1. Headline: Main benefit (not what you do) 2. Subheadline: How it works or who it's for 3. CTA: Primary action 4. Social proof: Build credibility Examples: --- Feature Descriptions Feature Copy Guidelines: Focus on benefits, not features Use active voice Be specific (numbers, timeframes) Keep it scannable --- Call-to-Action (CTA) CTA Copy Formula: Start with a verb Highlight the benefit Remove friction ("Free", "No credit card", etc.) --- Email Copywriting Welcome Email Transactional Email --- Microcopy Examples Tooltips Confirmation Dialogs Placeholder Text --- Voice & Tone Guide Brand Voice (Consistent) Tone (Varies by context) --- Copywriting Checklist Before Publishing: [ ] Is it clear? (Can a 12-year-old understand it?) [ ] Is it concise? (Remove unnecessary words) [ ] Is it specific? (Use numbers, examples) [ ] Is it actionable? (What should user do?) [ ] Is it consistent? (Matches brand voice) [ ] Is it accessible? (Screen …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills daffy0208/copywriter