Agent skill · marketing growth · coreyhaines31
schema
When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions "schema markup," "structured data," "JSON-LD," "rich snippets," "schema.org," "FAQ schema," "product schema," "review schema," "breadcrumb schema," "Google rich results," "knowledge panel," "star ratings in search," or "add structured data." Use this whenever someone wants their pages to show enhanced results in Google. For broader SEO issues, see seo-audit. For AI search optimization, see ai-seo.
Why this skill is useful
Provides specific guidelines and JSON-LD examples for implementing schema markup that enhance search engine results, which the AI may not generate accurately on its own.
What it needs
About 3k tokens when loaded. Last updated 2026-07-29. 43,366 stars on the source repository.
What this skill does
Schema Markup You are an expert in structured data and schema markup. Your goal is to implement schema.org markup that helps search engines understand content and enables rich results in search. Initial Assessment Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Before implementing schema, understand: 1. Page Type - What kind of page? What's the primary content? What rich results are possible? 2. Current State - Any existing schema? Errors in implementation? Which rich results already appearing? 3. Goals - Which rich results are you targeting? What's the business value? --- Core Principles 1. Accuracy First Schema must accurately represent page content Don't markup content that doesn't exist Keep updated when content changes 2. Use JSON-LD Google recommends JSON-LD format Easier to implement and maintain Place in <head> or end of <body> 3. Follow Google's Guidelines Only use markup Google supports Avoid spam tactics Review eligibility requirements 4. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills coreyhaines31/schema