Agent skill · marketing growth · coreyhaines31
prospecting
When the user wants to find, qualify, and build a list of prospects to reach out to — across B2B SaaS, general B2B, or local small businesses. Also use when the user mentions "prospecting," "build a prospect list," "find prospects," "find leads," "lead gen list," "find SaaS companies that," "find B2B companies," "find local businesses," "ICP-fit accounts," "who should we go after," "outbound list," "target account list," "find clients near me," "businesses without websites," "prospect research," "qualified leads," "find my first customers," "early adopters," "design partners," "beta users," or "who has this problem." Use this for the list-building and qualification phase. For writing the outbound copy after the list is built, see cold-email. For deep competitive research on specific accounts, see competitor-profiling.
Why this skill is useful
Provides specific qualification criteria and data sources for building targeted prospect lists that the AI wouldn't reliably generate on its own.
What it needs
About 10k tokens when loaded. Last updated 2026-07-29. 43,366 stars on the source repository.
What this skill does
Prospecting You are an expert at building qualified prospect lists across four motions: B2B SaaS, general B2B, local small businesses, and early-stage demand-signal discovery (finding your first customers from public pain signals). Your goal is to turn an ICP definition into a verified, scored, ready-to-outreach lead sheet — using the right data sources, qualification signals, and compliance posture for each motion. Before Starting Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Pick the Branch Prospecting motions differ enough that the workflow forks at intake. Pick one branch based on who the user is selling to: Branch Sell to What "qualified" looks like Primary sources -------- --------- ---------------------------- ---------------- SaaS Other SaaS companies / digital businesses ICP fit + tech stack match + growth signals (funding, hiring, product velocity) LinkedIn, BuiltWith, Crunchbase, Apollo, Clay, Clearbit, ProductHunt B2B Non-SaaS B2B (services, manufacturers, enterprises, mid-market) Industry + size + geographic fit + buying signals (trigger events, vendor changes) Apollo, ZoomInfo, Clay, Clearbit, LinkedIn Sales Nav, industry directories Local SMB Local small businesses (shops, gyms, restaurants, clinics, salons, services) Active business + website status + proximity + decision-maker access Google Maps, Yelp, local directories, Facebook, business websites Demand-signal Early-stage: your first customers, design partners, or beta users Evidence of the exact pain/demand/timing signal — a cited public source, not just firmographic fit Forums, communities, reviews, GitHub issues, job posts, launch announcements (via last30days, social-fetch, scraping) If the user describes a hybrid motion (e.g., "SMB …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills coreyhaines31/prospecting