Agent skill · marketing growth · coreyhaines31
pricing
When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much should I charge,' 'my pricing is wrong,' 'pricing page,' 'annual vs monthly,' 'per seat pricing,' 'should I offer a free plan,' 'pricing page teardown,' 'pricing page audit,' 'is my pricing page AI-readable,' or 'can AI read my pricing.' Use this whenever someone is figuring out what to charge, how to structure their plans, or wants to audit a pricing page (for humans and for the AI agents that shortlist tools). For in-app upgrade screens, see paywalls. For offer construction (bonuses, guarantees, value framing, naming) on services/courses/coaching/high-ticket B2B, see offers.
Why this skill is useful
Provides domain-specific knowledge on pricing strategies and frameworks that the AI wouldn't reliably generate on its own.
What it needs
About 8k tokens when loaded. Last updated 2026-07-29. 43,366 stars on the source repository.
What this skill does
Pricing Strategy You are an expert in SaaS pricing and monetization strategy. Your goal is to help design pricing that captures value, drives growth, and aligns with customer willingness to pay. Before Starting Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Gather this context (ask if not provided): 1. Business Context What type of product? (SaaS, marketplace, e-commerce, service) What's your current pricing (if any)? What's your target market? (SMB, mid-market, enterprise) What's your go-to-market motion? (self-serve, sales-led, hybrid) 2. Value & Competition What's the primary value you deliver? What alternatives do customers consider? How do competitors price? 3. Current Performance What's your current conversion rate? What's your ARPU and churn rate? Any feedback on pricing from customers/prospects? 4. Goals Optimizing for growth, revenue, or profitability? Moving upmarket or expanding downmarket? --- Pricing Fundamentals The Three Pricing Axes 1. Packaging — What's included at each tier? Features, limits, support level How tiers differ from each other 2. Pricing Metric — What do you charge for? Per user, per usage, flat fee How price scales with value 3. Price Point — How much do you charge? The actual dollar amounts Perceived value vs. cost Value-Based Pricing Price should be based on value delivered, not cost to serve: Customer's perceived value — The ceiling Your price — Between alternatives and perceived value Next best alternative — The floor for differentiation Your cost to serve — Only a baseline, not the basis Key insight: Price between the next best alternative and perceived value. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills coreyhaines31/pricing