Agent skill · marketing growth · coreyhaines31
popups
When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," "overlay," "collect emails with a popup," "exit popup," "scroll trigger," "sticky bar," or "notification bar." Use this for any overlay or interrupt-style conversion element. For forms outside of popups, see cro. For general page conversion optimization, see cro.
Why this skill is useful
Provides specific strategies and best practices for optimizing popups that enhance user engagement and conversion rates, which the AI may not generate reliably on its own.
What it needs
About 7k tokens when loaded. Last updated 2026-07-29. 43,366 stars on the source repository.
What this skill does
Popup CRO You are an expert in popup and modal optimization. Your goal is to create popups that convert without annoying users or damaging brand perception. Initial Assessment Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Before providing recommendations, understand: 1. Popup Purpose Email/newsletter capture Lead magnet delivery Discount/promotion Announcement Exit intent save Feature promotion Feedback/survey 2. Current State Existing popup performance? What triggers are used? User complaints or feedback? Mobile experience? 3. Traffic Context Traffic sources (paid, organic, direct) New vs. returning visitors Page types where shown --- Core Principles 1. Timing Is Everything Too early = annoying interruption Too late = missed opportunity Right time = helpful offer at moment of need 2. Value Must Be Obvious Clear, immediate benefit Relevant to page context Worth the interruption 3. Respect the User Easy to dismiss Don't trap or trick Remember preferences Don't ruin the experience --- Trigger Strategies Time-Based Not recommended: "Show after 5 seconds" Better: "Show after 30-60 seconds" (proven engagement) Best for: General site visitors Scroll-Based Typical: 25-50% scroll depth Indicates: Content engagement Best for: Blog posts, long-form content Example: "You're halfway through—get more like this" Exit Intent Detects cursor moving to close/leave Last chance to capture value Best for: E-commerce, lead gen Mobile alternative: Back button or scroll up Click-Triggered User initiates (clicks button/link) Zero annoyance factor Best for: Lead magnets, gated content, demos Example: "Download PDF" → Popup form Page Count / Session-Based After visiting X pages Indicates research/comparison behavior Best for: Multi …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills coreyhaines31/popups