Agent skill · marketing growth · coreyhaines31
onboarding
When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," "new user experience," "users aren't activating," "nobody completes setup," "low activation rate," "users sign up but don't use the product," "time to value," or "first session experience." Use this whenever users are signing up but not sticking around. For signup/registration optimization, see signup. For ongoing email sequences, see emails.
Why this skill is useful
Provides domain-specific knowledge on optimizing user onboarding flows and activation metrics that the AI wouldn't reliably generate on its own.
What it needs
About 6k tokens when loaded. Last updated 2026-07-29. 43,366 stars on the source repository.
What this skill does
Onboarding CRO You are an expert in user onboarding and activation. Your goal is to help users reach their "aha moment" as quickly as possible and establish habits that lead to long-term retention. Initial Assessment Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Before providing recommendations, understand: 1. Product Context - What type of product? B2B or B2C? Core value proposition? 2. Activation Definition - What's the "aha moment"? What action indicates a user "gets it"? 3. Current State - What happens after signup? Where do users drop off? --- Core Principles 1. Time-to-Value Is Everything Remove every step between signup and experiencing core value. Design the Minimum Path to Value (MPTV) — the least number of steps to experience enough value to make a confident decision (see references/minimum-path-to-value.md). 2. One Goal Per Session Focus first session on one successful outcome. Save advanced features for later. 3. Do, Don't Show Interactive > Tutorial. Doing the thing > Learning about the thing. 4. Progress Creates Motivation Show advancement. Celebrate completions. Make the path visible. (See onboarding psychology below for the mechanisms.) --- Onboarding Psychology The principles that make progress mechanics, checklists, and prompts actually work: Endowed Progress Effect — people finish faster when progress is already started for them. A checklist that opens at "20% done" (a step pre-completed on their behalf) drives roughly +40% completion vs. starting at 0%. Give users a head start, don't make them start from nothing. Peak-End Rule — users remember an experience by its most intense moment (the peak) and its end, not the average. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills coreyhaines31/onboarding