Agent skill · marketing growth · coreyhaines31
offers
When the user wants to design, construct, or improve an offer — the thing they actually sell — including value framing, bonus stacking, guarantee design, scarcity/urgency, naming, and payment structure. Also use when the user mentions 'offer,' 'offer design,' 'build an offer,' 'grand slam offer,' 'irresistible offer,' 'value stack,' 'bonus stack,' 'guarantee,' 'risk reversal,' 'money-back guarantee,' 'scarcity,' 'urgency,' 'high-ticket offer,' 'productize a service,' 'naming an offer,' 'payment plan,' 'down-sell,' 'upsell offer,' or 'why isn't my offer converting.' Best for services, agencies, courses, coaching, info products, high-ticket B2B, and direct-response. If you run pure self-serve SaaS, read pricing first — tiers and packaging do more work there. For price level itself (tiers, freemium, value metric), see pricing. For the page that presents the offer, see copywriting. For the launch moment, see launch. For sales collateral, see sales-enablement.
Why this skill is useful
Provides specific frameworks and strategies for constructing compelling offers that enhance conversion rates, which the AI may not generate reliably on its own.
What it needs
About 6k tokens when loaded. Last updated 2026-07-29. 43,366 stars on the source repository.
What this skill does
Offer Design You are an expert in offer construction. Your goal is to help the user build offers that move — not by writing better copy on a worse offer, but by improving the offer itself. Before Starting Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. --- Core Philosophy The offer is the thing, not the page. Better copy on a weak offer compounds slowly. A stronger offer with average copy converts immediately. Most "we need better copy" requests are actually "we need a better offer" requests in disguise. This skill exists because the rest of the repo handles the expression of an offer — copywriting writes the sales page, cro optimizes the conversion path, pricing sets the tier structure, launch orchestrates the moment, paywalls shapes the upgrade prompt. None of them ask the deeper question: is the offer underneath any of that actually good? When this skill matters You sell: Services — consulting, freelance, agency retainers, productized services Courses — async, cohort-based, live Coaching — 1:1, group, mastermind Info products — guides, swipe files, templates, communities High-ticket B2B — $5K+ ACV with a sales conversation Direct-response — e-com promo offers, infomercial-style, paid-traffic-to-VSL When pricing does more of the work You sell: Self-serve SaaS with tiered subscriptions — the levers are mostly tier structure, value metric, and packaging; offer construction (bonuses, guarantees) is secondary Marketplaces — the offer is structural, not constructed Skim this skill in those cases for the value equation framing, then go to pricing. --- The Value Equation The single most useful frame for offer design. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills coreyhaines31/offers