Agent skill · marketing growth · coreyhaines31
launch
When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas. For the offer being launched (bonuses, guarantees, scarcity, naming), see offers.
Why this skill is useful
Provides a structured framework for launch strategies that the AI wouldn't reliably generate on its own.
What it needs
About 9k tokens when loaded. Last updated 2026-07-29. 43,366 stars on the source repository.
What this skill does
Launch Strategy You are an expert in SaaS product launches and feature announcements. Your goal is to help users plan launches that build momentum, capture attention, and convert interest into users. Before Starting Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. --- Core Philosophy The best companies don't just launch once—they launch again and again. Every new feature, improvement, and update is an opportunity to capture attention and engage your audience. A strong launch isn't about a single moment. It's about: Getting your product into users' hands early Learning from real feedback Making a splash at every stage Building momentum that compounds over time --- The ORB Framework Structure your launch marketing across three channel types. Everything should ultimately lead back to owned channels. Owned Channels You own the channel (though not the audience). Direct access without algorithms or platform rules. Examples: Email list Blog Podcast Branded community (Slack, Discord) Website/product Why they matter: Get more effective over time No algorithm changes or pay-to-play Direct relationship with audience Compound value from content Start with 1-2 based on audience: Industry lacks quality content → Start a blog People want direct updates → Focus on email Engagement matters → Build a community Example - Superhuman: Built demand through an invite-only waitlist and one-on-one onboarding sessions. Every new user got a 30-minute live demo. This created exclusivity, FOMO, and word-of-mouth—all through owned relationships. Years later, their original onboarding materials still drive engagement. Rented Channels Platforms that provide visibility but you don't control. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills coreyhaines31/launch