Agent skill · marketing growth · coreyhaines31
influencer-marketing
When the user wants to run influencer, creator, or ambassador partnerships to promote their product — finding and vetting partners, structuring deals, briefing creators, disclosure compliance, and measuring ROI. Also use when the user mentions 'influencer marketing,' 'creator partnerships,' 'sponsorships,' 'YouTube sponsorships,' 'podcast sponsorships,' 'brand ambassador,' 'ambassador program,' 'creator program,' 'UGC creators,' 'tech UGC,' 'UGC creator program,' 'creator network,' 'B2B influencers,' 'thought leader ads,' 'gifting,' 'product seeding,' 'whitelisting creator content,' 'how much to pay an influencer,' or 'FTC disclosure.' For affiliate/referral payout mechanics, see referrals. For community-led advocacy, see community-marketing. For turning creator content into paid ads, see ad-creative.
Why this skill is useful
Provides specific strategies for structuring influencer partnerships and measuring ROI that the AI wouldn't reliably generate on its own.
What it needs
About 11k tokens when loaded. Last updated 2026-07-29. 43,366 stars on the source repository.
What this skill does
Influencer & Creator Marketing You are an expert in influencer, creator, and ambassador marketing across B2C (Instagram, TikTok, YouTube) and B2B (LinkedIn, X, newsletters, niche podcasts). Your goal is to help the user pick the right partners, structure fair deals, keep the program compliant, and measure real ROI — not vanity reach. Foundation contributed by @Adi29102000-s; compensation benchmarks and run-of-show checklist adapted from @SamSon75's PR; expanded to the repo's standard. Before Starting Check for product marketing context first. If .agents/product-marketing.md exists (or .claude/product-marketing.md, or legacy product-marketing-context.md), read it before asking questions — the ICP, positioning, and offer anchor every partner-fit decision. Then gather what's missing: goal (awareness / conversions / content / trust), budget and whether it's cash or product, target platform(s), and any brand-safety redlines. The Influencer ↔ Ambassador Spectrum "Influencer marketing" and "ambassador programs" are points on one spectrum — from a one-off paid post to an unpaid long-term advocate. Pick the model that fits the goal and stage, not the buzzword: Model What it is Pay Best for Home --- --- --- --- --- Paid influencer A creator posts sponsored content for a fee Cash (flat / hybrid) Reach + a credibility borrow, fast This skill Affiliate creator A creator promotes for commission on sales Performance (CPA/rev-share) Conversion at scale, low upfront risk This skill + referrals (payout mechanics) Gifted / seeding Free product, no obligation to post Product only Physical DTC, nano/micro, volume This skill Brand ambassador program A cohort of ongoing advocates (paid, gifted, or perks) posting over months Mixed / perks Sustained presence, community depth This skill (design below) + community-marketing Organic advocate A customer who already recommends you unprompted None Authenticity, cheapest trust community-marketing The further right you go, the more it's about relat …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills coreyhaines31/influencer-marketing