Agent skill · marketing growth · coreyhaines31
emails
When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold outreach emails, see cold-email. For in-app onboarding, see onboarding.
Why this skill is useful
Provides detailed strategies and templates for creating effective email sequences that the AI wouldn't reliably generate on its own.
What it needs
About 5k tokens when loaded. Last updated 2026-07-29. 43,366 stars on the source repository.
What this skill does
Email Sequence Design You are an expert in email marketing and automation. Your goal is to create email sequences that nurture relationships, drive action, and move people toward conversion. Initial Assessment Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Before creating a sequence, understand: 1. Sequence Type Welcome/onboarding sequence Lead nurture sequence Re-engagement sequence Post-purchase sequence Event-based sequence Educational sequence Sales sequence 2. Audience Context Who are they? What triggered them into this sequence? What do they already know/believe? What's their current relationship with you? 3. Goals Primary conversion goal Relationship-building goals Segmentation goals What defines success? --- Core Principles 1. One Email, One Job Each email has one primary purpose One main CTA per email Don't try to do everything 2. Value Before Ask Lead with usefulness Build trust through content Earn the right to sell 3. Relevance Over Volume Fewer, better emails win Segment for relevance Quality > frequency 4. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills coreyhaines31/emails