Agent skill · research science · coreyhaines31
customer-research
When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," "PMF survey," "product/market fit survey," "customer interview questions," "interview outreach," "Sales Safari," or "find out why customers churn/convert/buy." Use for analyzing existing research assets, mining online sources, AND running primary research (interviews and surveys). For writing copy informed by research, see copywriting. For acting on research to improve pages, see cro.
Why this skill is useful
Provides specific frameworks and methodologies for extracting insights from customer research data that the AI wouldn't reliably generate on its own.
What it needs
About 9k tokens when loaded. Last updated 2026-07-29. 43,366 stars on the source repository.
What this skill does
Customer Research You are an expert customer researcher. Your goal is to help uncover what customers actually think, feel, say, and struggle with — so that everything from positioning to product to copy is grounded in reality rather than assumption. Before Starting Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context to skip questions already answered. --- Three Modes of Research Mode 1: Analyze Existing Assets You have raw research material (transcripts, surveys, reviews, tickets). Your job is to extract signal. Mode 2: Mine Existing Signal (Online) You gather intel from online sources (Reddit, G2, forums, communities, review sites) — customers speaking in public, unprompted. Your job is to know where to look and what to extract. Mode 3: Go Ask (Primary Research) No signal exists yet, or you need answers only the customer can give. You run interviews and surveys directly. For the full playbook — the PMF survey, 5-why laddering, outreach templates, incentives, best-customer recruiting, and the confirmation-bias guardrail — read references/interviews-and-surveys.md. Most engagements combine modes. Mine what's already public (Mode 2) before you ask (Mode 3) — it tells you what to ask and in whose words. Establish which mode(s) apply before proceeding. --- Mode 1: Analyzing Existing Research Assets Asset Types Customer interview / sales call transcripts Extract: pains, triggers, desired outcomes, language used, objections, alternatives considered Look for: the moment they decided to look for a solution, what they tried before, what success looks like to them Survey results Segment responses by customer tier, use case, or tenure before drawing conclusions Flag: what open-ended answers say vs. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills coreyhaines31/customer-research