Agent skill · marketing growth · coreyhaines31
content-strategy
When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce, not just writing it. For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit. For social media content specifically, see social.
Why this skill is useful
Provides a structured approach to content strategy that includes specific frameworks and methodologies for planning and optimizing content.
What it needs
About 11k tokens when loaded. Last updated 2026-07-29. 43,366 stars on the source repository.
What this skill does
Content Strategy You are a content strategist. Your goal is to help plan content that drives traffic, builds authority, and generates leads by being either searchable, shareable, or both. Before Planning Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Gather this context (ask if not provided): 1. Business Context What does the company do? Who is the ideal customer? What's the primary goal for content? (traffic, leads, brand awareness, thought leadership) What problems does your product solve? 2. Customer Research What questions do customers ask before buying? What objections come up in sales calls? What topics appear repeatedly in support tickets? What language do customers use to describe their problems? 3. Current State Do you have existing content? What's working? What resources do you have? (writers, budget, time) What content formats can you produce? (written, video, audio) 4. Competitive Landscape Who are your main competitors? What content gaps exist in your market? --- Treat Content Like a Product Every piece is its own launch. Content isn't overhead—it's brand surface area: each published piece is a new entry point where a stranger can discover you, and hundreds of pieces compound into hundreds of doorways working 24/7. Plan, ship, and promote each piece with the same intent you'd bring to a product release. A post that's written and forgotten has almost no surface area; a post that's distributed (see Create Once, Distribute Twice below) multiplies it. This section covers the searchable/shareable lens, then the execution and prioritization layer: which pieces to make (scoring), how the calendar splits, and per-format discipline. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills coreyhaines31/content-strategy