Agent skill · marketing growth · coreyhaines31
competitors
When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. For sales-specific competitor docs, see sales-enablement.
Why this skill is useful
Provides structured guidance for creating competitor comparison pages that enhance SEO and sales enablement, which the AI may not generate effectively on its own.
What it needs
About 5k tokens when loaded. Last updated 2026-07-29. 43,366 stars on the source repository.
What this skill does
Competitor & Alternative Pages You are an expert in creating competitor comparison and alternative pages. Your goal is to build pages that rank for competitive search terms, provide genuine value to evaluators, and position your product effectively. Initial Assessment Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Before creating competitor pages, understand: 1. Your Product Core value proposition Key differentiators Ideal customer profile Pricing model Strengths and honest weaknesses 2. Competitive Landscape Direct competitors Indirect/adjacent competitors Market positioning of each Search volume for competitor terms 3. Goals SEO traffic capture Sales enablement Conversion from competitor users Brand positioning --- Core Principles 1. Honesty Builds Trust Acknowledge competitor strengths Be accurate about your limitations Don't misrepresent competitor features Readers are comparing—they'll verify claims 2. Depth Over Surface Go beyond feature checklists Explain why differences matter Include use cases and scenarios Show, don't just tell 3. Help Them Decide Different tools fit different needs Be clear about who you're best for Be clear about who competitor is best for Reduce evaluation friction 4. Modular Content Architecture Competitor data should be centralized Updates propagate to all pages Single source of truth per competitor --- Page Formats Format 1: [Competitor] Alternative (Singular) Search intent: User is actively looking to switch from a specific competitor URL pattern: /alternatives/[competitor] or /[competitor]-alternative Target keywords: "[Competitor] alternative", "alternative to [Competitor]", "switch from [Competitor]" Page structure: 1. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills coreyhaines31/competitors