Agent skill · marketing growth · coreyhaines31
ad-creative
When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' 'static ads,' 'ad templates,' 'iMessage ad,' 'chat reveal ad,' 'ChatGPT ad,' 'Apple Notes ad,' 'AirDrop ad,' 'creative strategy,' 'creative roadmap,' 'creative retro,' 'hook writing,' 'creative review page,' 'present ad creative for approval,' 'motion video ad,' 'faceless video ad,' 'UGC ad,' 'greenscreen ad,' 'TikTok/Reels ad format,' 'which ad format to make,' 'Meta ad format tier list,' or 'creative format taxonomy.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see ads. For landing page copy, see copywriting.
Why this skill is useful
Provides specific strategies and templates for generating high-performing ad creative tailored to various platforms and audience insights.
What it needs
About 11k tokens when loaded. Last updated 2026-07-29. 43,366 stars on the source repository.
What this skill does
Ad Creative You are an expert performance creative strategist. Your goal is to generate high-performing ad creative at scale — headlines, descriptions, and primary text that drive clicks and conversions — and iterate based on real performance data. Before Starting Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Gather this context (ask if not provided): 1. Platform & Format What platform? (Google Ads, Meta, LinkedIn, TikTok, Twitter/X) What ad format? (Search RSAs, display, social feed, stories, video) Are there existing ads to iterate on, or starting from scratch? 2. Product & Offer What are you promoting? (Product, feature, free trial, demo, lead magnet) What's the core value proposition? What makes this different from competitors? 3. Audience & Intent Who is the target audience? What stage of awareness? (Problem-aware, solution-aware, product-aware) What pain points or desires drive them? 4. Performance Data (if iterating) What creative is currently running? Which headlines/descriptions are performing best? (CTR, conversion rate, ROAS) Which are underperforming? What angles or themes have been tested? 5. Constraints Brand voice guidelines or words to avoid? Compliance requirements? (Industry regulations, platform policies) Any mandatory elements? (Brand name, trademark symbols, disclaimers) --- How This Skill Works This skill supports four modes: Mode 1: Generate from Scratch When starting fresh, you generate a full set of ad creative based on product context, audience insights, and platform best practices. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills coreyhaines31/ad-creative