Agent skill · product strategy · borghei
swot-analysis
SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) for strategic positioning. Use when assessing a new market entry, a strategic pivot, a competitive response, an org restructure, or as input to annual strategic planning.
Why this skill is useful
Provides a structured framework and specific evidence-based steps for conducting SWOT analysis that the AI wouldn't reliably generate on its own.
What it needs
Requires python installed locally. About 4k tokens when loaded. Last updated 2026-07-21. 462 stars on the source repository.
What this skill does
SWOT Analysis A grounded, evidence-backed SWOT — not the bullet-point ceremony most people perform at the start of a planning offsite. When to use this skill Annual strategic planning input New market entry assessment Pivot conversations Competitive response decisions Org restructure evaluation Pre-board strategic review Pre-fundraise investor narrative grounding The 2x2 Helpful Harmful ---------------- --------- --------- Internal Strengths Weaknesses External Opportunities Threats Internal = within our control (people, IP, ops, brand, capital). External = outside our control (market, competition, regulation, tech shifts). The single most-common SWOT failure: confusing internal with external. Clarify First Before building the SWOT, confirm these inputs. If any is unknown or vague, ASK — do not assume: [ ] Explicit scope/subject — e.g. "entering market X" or "our position vs Competitor X" (a SWOT for "the company" produces four lists pointing in four directions) [ ] Evidence per item — the data/quote/benchmark behind each entry (strengths must be facts, not aspirations; a SWOT with no real weaknesses signals bias) [ ] Competitor/market reference frame — what you're comparing against (strengths and threats are relative, not absolute) [ ] TOWS actions wanted — whether to cross-cut into SO/ST/WO/WT moves (converts the static SWOT into strategy rather than a wall of bullets) Stop rule: ask only the 2-3 that most change the output. If the user says "just draft it," proceed and list your assumptions at the top of the artifact. Workflow Step 1 — Define the scope A SWOT must have an explicit subject: "Acme entering the European market" "Our enterprise sales motion vs SMB" "Our position vs Competitor X in vertical Y" A SWOT without scope produces 4 lists of bullets that point in 4 directions. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills borghei/swot-analysis