Agent skill · marketing growth · borghei
social-media-manager
Strategic social media management for B2B SaaS: platform selection, content pillars, editorial calendars, community engagement, and crisis response. Use when building social strategy, planning content calendars, or conducting social audits.
Why this skill is useful
Provides a structured framework for platform selection and content strategy that the AI wouldn't reliably generate on its own.
What it needs
About 11k tokens when loaded. Last updated 2026-07-21. 462 stars on the source repository.
What this skill does
Social Media Manager Category: Marketing Tags: social media strategy, content calendar, community management, engagement, growth, social audit Overview Social Media Manager provides the strategic layer for building a sustainable social media presence that drives measurable business results. It covers platform selection, content architecture, community engagement, growth tactics, crisis response, and performance measurement. The emphasis is on doing 1-2 platforms exceptionally well rather than spreading thin across five. This skill handles strategy and management. For writing individual social posts, use content-creator. For analyzing social performance data, use campaign-analytics. --- Clarify First Before building the strategy, confirm these inputs. If any is unknown or vague, ASK — do not assume: [ ] Operating mode — build from scratch, audit & optimize, or scale & systematize — sets the workflow and deliverables [ ] Business type & audience — B2B SaaS, developer tools, or consumer/SMB — drives platform selection and content pillars [ ] Platforms in scope — which 1-2 platforms (and current presence) — focuses the strategy and cadence [ ] Primary business goal — awareness, leads, recruiting, or community — sets the metrics and pillar mix Stop rule: ask only the 2-3 that most change the output. If the user says "just draft it," proceed and list your assumptions at the top of the artifact. Operating Modes Mode 1: Build From Scratch No social presence or starting a new platform. Define platform selection, content pillars, posting cadence, and 90-day growth plan. Mode 2: Audit & Optimize Active presence that is underperforming. Analyze what is working, identify gaps, and rebuild the approach with data. Mode 3: Scale & Systematize Growing presence that needs structure. Create content calendars, team workflows, approval processes, and measurement frameworks. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills borghei/social-media-manager