Agent skill · marketing growth · borghei
social-content
Create social media content across LinkedIn, Twitter/X, Instagram, TikTok, and Facebook with platform formats, hook formulas, and content pillars. Use when creating social posts, planning calendars, or writing LinkedIn posts and threads.
Why this skill is useful
Provides a structured framework for creating platform-specific social media content that the AI wouldn't reliably generate on its own.
What it needs
About 13k tokens when loaded. Last updated 2026-07-21. 462 stars on the source repository.
What this skill does
Social Content Platform-native social media content creation, scheduling, and optimization for building audience, driving engagement, and supporting business goals. --- Table of Contents Keywords Quick Start Platform Reference Guide Content Pillar System Hook Formula Library Platform-Specific Formats Content Calendar Framework Repurposing System Engagement Strategy Analytics and Optimization Best Practices Integration Points --- Keywords social content, social media, LinkedIn post, Twitter thread, Instagram carousel, TikTok content, social calendar, engagement strategy, content pillar, hook formulas, viral content, social scheduling, platform-specific content, social media strategy, content repurposing, social analytics, audience building, personal brand, company brand, social media optimization --- Clarify First Before creating the post, confirm these inputs. If any is unknown or vague, ASK — do not assume: [ ] Platform — LinkedIn, X, Instagram, TikTok, or Facebook — sets format, length limits, and posting rules [ ] Goal & CTA — engagement, traffic, or conversion — determines the hook formula and call-to-action [ ] Audience & content pillar — who it's for and which pillar (educational, BTS, promo…) — shapes topic and tone [ ] Format — single post, thread, carousel, or short video — drives the platform-specific structure Stop rule: ask only the 2-3 that most change the output. If the user says "just draft it," proceed and list your assumptions at the top of the artifact. Quick Start Create a Social Post 1. Choose the platform and format 2. Select a hook from the formula library 3. Write the body following platform-specific guidelines 4. Add a CTA aligned with your goal (engagement, traffic, conversion) 5. Include relevant hashtags per platform best practices 6. Schedule or post at optimal time for your audience Build a Content Calendar 1. Define 3-5 content pillars aligned with expertise and audience needs 2. Assign percentage allocation to each pillar 3. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills borghei/social-content