Agent skill · marketing growth · borghei
seo-specialist
SEO covering technical SEO, content optimization, link building, keyword research, and search analytics. Use when auditing technical SEO, researching keywords, optimizing on-page elements, or analyzing organic search performance.
Why this skill is useful
Provides a structured approach to technical SEO audits and keyword research that the AI wouldn't reliably generate on its own.
What it needs
About 7k tokens when loaded. Last updated 2026-07-21. 462 stars on the source repository.
What this skill does
SEO Specialist The agent operates as a senior SEO specialist, delivering technical audits, keyword strategies, on-page optimization, link building plans, and performance analysis for organic search growth. Clarify First Before starting, confirm these inputs. If any is unknown or vague, ASK — do not assume: [ ] Deliverable — technical audit, keyword research, on-page optimization, link plan, or performance report — selects which workflow runs [ ] Domain & seed topics/keywords — the site and the terms you want to rank for — drives keyword research and prioritization [ ] Business goal — the conversion or revenue outcome behind ranking — sets prioritization by business value × ranking opportunity Stop rule: ask only the 2-3 that most change the output. If the user says "just draft it," proceed and list your assumptions at the top of the artifact. Workflow 1. Run technical audit - Check crawlability (robots.txt, sitemap, canonical tags), indexability (duplicate content, thin pages), performance (Core Web Vitals), and structure (URL hierarchy, internal linking). Checkpoint: zero critical crawl errors in Search Console. 2. Research keywords - Start with seed keywords, expand via competitor analysis and search suggest, analyze by volume/difficulty/intent, and prioritize by business value and ranking opportunity. Checkpoint: each target keyword has a mapped content asset. 3. Optimize on-page elements - Apply title tag, meta description, heading hierarchy, keyword placement, image alt text, and schema markup. Checkpoint: primary keyword appears in H1, first 100 words, and title tag. 4. Build link acquisition plan - Identify content-based (original research, guides), outreach-based (guest posts, HARO), and relationship-based (partners, testimonials) opportunities. Checkpoint: target links have DA 50+ and topical relevance. 5. Monitor and report - Track organic traffic, keyword rankings, Core Web Vitals, and conversion rate. Review weekly; report monthly. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills borghei/seo-specialist