Agent skill · product strategy · borghei
product-vision
Write the Product Vision document -- the durable 5-10 year narrative above the north-star metric -- using Pichler's Vision Board, Moore's elevator pitch, Raskin's strategic narrative, Cagan's 10-year framing, and Amazon Working Backwards.
Why this skill is useful
Provides structured frameworks and templates for creating a comprehensive product vision that aligns teams and stakeholders, which the AI wouldn't reliably generate on its own.
What it needs
About 4k tokens when loaded. Last updated 2026-07-21. 462 stars on the source repository.
What this skill does
Product Vision Expert Overview The Product Vision is the narrative that sits above the north-star metric -- the answer to "where are we going and why" that aligns engineers, designers, marketers, executives, and customers around a single point on the horizon. Without a vision, teams optimize local metrics; with a vision, teams optimize toward a shared destination. A vision is not a mission, not a strategy, not a roadmap. A mission says why the company exists. A strategy says how it will win. A roadmap says what ships next quarter. A vision says where the product will be in 5-10 years -- specific enough to inspire engineering decisions today, ambitious enough to outlast any current technology or market condition. This skill produces the vision document across four canonical formats -- Roman Pichler's Product Vision Board (one-page diagnostic), Geoffrey Moore's elevator pitch (single-sentence positioning from Crossing the Chasm), Andy Raskin's strategic narrative (5-act story arc), and Marty Cagan's 10-year horizon -- plus an Amazon Working Backwards press release and a review checklist for testing whether a vision actually works. Core Capabilities Pichler Vision Board -- one-page, five-block canvas (vision, audience, needs, product, business goals) Moore elevator pitch -- single-sentence positioning statement that forces specificity Raskin strategic narrative -- 5-act story arc for pitches, board, all-hands, fundraising Cagan 10-year horizon -- long-form vision for multi-year architecture and senior hiring Vision Review Checklist -- score inspiring / concrete / durable / differentiated / memorable When to Use New product launch. Articulate the destination before committing engineering quarters. Major pivot. Direction has shifted and the old vision no longer fits. Reset. Strategy reset. Annual or pre-funding-round refresh of the long-term direction. Stakeholder misalignment. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills borghei/product-vision