Agent skill · marketing growth · borghei
popup-cro
Popup and modal optimization for conversion. Covers exit-intent, slide-ins, banners, timing optimization, frequency capping, audience targeting, compliance, and A/B testing frameworks for lead capture, promotions, and announcements.
Why this skill is useful
Provides a structured A/B testing framework and audience targeting strategies that the AI wouldn't reliably generate on its own.
What it needs
About 12k tokens when loaded. Last updated 2026-07-21. 462 stars on the source repository.
What this skill does
Popup CRO Production-grade popup optimization framework covering format selection, trigger engineering, audience targeting, frequency capping, copy design, compliance requirements, and structured A/B testing. Handles lead capture, promotional, announcement, and feedback popups across web and mobile. --- Table of Contents Initial Assessment Format Selection Matrix Trigger Engineering Audience Targeting Frequency and Suppression Rules Popup Copy Architecture Strategy by Business Type Mobile Popup Design Compliance Requirements Multi-Popup Conflict Resolution A/B Test Framework Metrics and Benchmarks Output Artifacts Related Skills --- Clarify First Before designing the popup, confirm these inputs. If any is unknown or vague, ASK — do not assume: [ ] Popup purpose — lead capture, promotion, announcement, or feedback (selects format and trigger) [ ] Existing popups running — needed for multi-popup conflict and priority resolution [ ] Visitor + device mix — new vs returning, mobile vs desktop (drives targeting and mobile-safe format choice) [ ] Compliance regime — GDPR/CCPA consent requirements (constrains data capture and consent UX) Stop rule: ask only the 2-3 that most change the output. If the user says "just draft it," proceed and list your assumptions at the top of the strategy. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills borghei/popup-cro