Agent skill · marketing growth · borghei
paywall-upgrade-cro
In-app paywall and upgrade screen optimization covering feature gate design, usage limit UX, trial expiration flows, upgrade trigger timing, save offer strategy, and ethical monetization patterns.
Why this skill is useful
Provides detailed strategies for optimizing in-app paywalls and upgrade flows that the AI wouldn't reliably generate on its own.
What it needs
About 12k tokens when loaded. Last updated 2026-07-21. 462 stars on the source repository.
What this skill does
Paywall & Upgrade Screen CRO Production-grade framework for in-product upgrade flows. Covers feature gate design, usage limit UX, trial expiration sequences, upgrade trigger timing, dark pattern avoidance, and ethical monetization. Distinct from public pricing pages (use page-cro for those) -- this focuses on in-product moments where users have already experienced value. --- Table of Contents Initial Assessment The Value-First Principle Paywall Trigger Architecture Paywall Screen Design Feature Gate Patterns Usage Limit UX Trial Expiration Flows Timing and Frequency Rules Upgrade Flow Optimization Dark Pattern Avoidance Platform-Specific Considerations Metrics and Benchmarks A/B Test Framework Output Artifacts Related Skills --- Clarify First Before designing the paywall, confirm these inputs. If any is unknown or vague, ASK — do not assume: [ ] Upgrade model — freemium-to-paid, trial-to-paid, or tier upgrade (determines the paywall type and trigger architecture) [ ] Free vs paid boundary — what is gated (defines the value gap the paywall communicates) [ ] Aha moment — so triggers fire only after value is experienced (the value-first principle) [ ] Platform — web, iOS, or Android (IAP rules and commissions constrain web vs app flows) Stop rule: ask only the 2-3 that most change the output. If the user says "just draft it," proceed and list your assumptions at the top of the deliverable. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills borghei/paywall-upgrade-cro