Agent skill · marketing growth · borghei
paid-ads
Plan, execute, and optimize paid ad campaigns across Google, Meta, LinkedIn, Twitter/X, and TikTok, covering targeting, budget, bid strategies, and retargeting. Use when running PPC campaigns, setting up ad accounts, or optimizing ROAS/CPA.
Why this skill is useful
Provides detailed strategies and frameworks for optimizing PPC campaigns across multiple platforms that the AI wouldn't reliably generate on its own.
What it needs
About 12k tokens when loaded. Last updated 2026-07-21. 462 stars on the source repository.
What this skill does
Paid Ads Campaign strategy, audience targeting, budget optimization, and performance management across all major advertising platforms. --- Table of Contents Keywords Quick Start Platform Selection Guide Campaign Structure Framework Audience Targeting by Platform Budget Allocation Strategy Bid Strategy Progression Retargeting Playbook Performance Optimization Attribution and Measurement Pre-Launch Checklist Best Practices Integration Points --- Keywords paid ads, PPC, pay-per-click, Google Ads, Meta Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, TikTok Ads, paid media, ROAS, CPA, CPC, CPM, audience targeting, retargeting, remarketing, budget optimization, bid strategy, ad campaigns, conversion tracking, lookalike audiences, campaign structure, ad performance, paid search, paid social --- Clarify First Before building the campaign, confirm these inputs. If any is unknown or vague, ASK — do not assume: [ ] Campaign objective — leads, sales, traffic, or awareness (drives platform selection, campaign type, bid strategy, and success metrics) [ ] Target audience — who they are and their intent signal (drives platform selection and targeting setup) [ ] Monthly budget — total spend available (determines viable platforms, bid-strategy stage, and budget-phase allocation) [ ] Conversion action & offer — the action you are paying for and the offer behind it (drives campaign structure, tracking, and ad-to-page match) Stop rule: ask only the 2-3 that most change the output. If the user says "just draft it," proceed and list your assumptions at the top of the artifact. Quick Start Launch a Campaign 1. Define campaign goal (leads, sales, traffic, awareness) 2. Select platform based on audience and intent 3. Set up conversion tracking and verify with test conversion 4. Build campaign structure with proper naming conventions 5. Define audience targeting 6. Set budget and bid strategy 7. Create ad creative (use Ad Creative skill) 8. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills borghei/paid-ads