Agent skill · marketing growth · borghei

page-cro

Landing page and marketing page conversion rate optimization covering value proposition clarity, headline effectiveness, CTA hierarchy, visual flow, social proof placement, objection handling, and structured A/B testing.

Why this skill is useful

Provides a structured A/B testing framework and specific methodologies for optimizing conversion rates that the AI wouldn't reliably generate on its own.

What it needs

About 13k tokens when loaded. Last updated 2026-07-21. 462 stars on the source repository.

What this skill does

Page CRO Production-grade conversion rate optimization framework for marketing pages. Covers the 7-dimension analysis framework, page-type-specific playbooks, copy alternatives methodology, above-the-fold engineering, social proof hierarchy, objection handling patterns, and structured A/B test design. --- Table of Contents Initial Assessment The 7-Dimension CRO Framework Above-the-Fold Engineering Social Proof Hierarchy Objection Handling Architecture Page-Type Playbooks Copy Alternatives Methodology Traffic Source Matching A/B Test Framework Metrics and Benchmarks Output Artifacts Related Skills --- Clarify First Before optimizing the page, confirm these inputs. If any is unknown or vague, ASK — do not assume: [ ] Page type — homepage, landing page, pricing, feature, or blog (selects the page-type playbook and benchmark) [ ] Traffic source — organic, paid, email, or social (drives message-match requirements) [ ] Primary conversion goal + current rate — focuses the 7-dimension analysis and sets the baseline [ ] Behavioral data available — heatmaps / session recordings (reveals friction that analytics alone cannot) Stop rule: ask only the 2-3 that most change the output. If the user says "just draft it," proceed and list your assumptions at the top of the audit. …

How to use it

Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:

@skills borghei/page-cro

View the source on GitHub

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