Agent skill · marketing growth · borghei
marketing-strategy-pmm
Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches. Covers April Dunford positioning, ICP definition, competitive battlecards, launch playbooks, and international market entry.
Why this skill is useful
Provides structured workflows and templates for defining ICP, positioning, and competitive intelligence that the AI wouldn't reliably generate on its own.
What it needs
About 10k tokens when loaded. Last updated 2026-07-21. 462 stars on the source repository.
What this skill does
Marketing Strategy & PMM Product marketing patterns for positioning, GTM strategy, and competitive intelligence. --- Table of Contents ICP Definition Workflow Positioning Development Competitive Intelligence Product Launch Planning Sales Enablement International Expansion Reference Documentation --- Clarify First Before building the PMM artifact, confirm these inputs. If any is unknown or vague, ASK — do not assume: [ ] Deliverable type — positioning statement, GTM plan, battlecard, or sales enablement (determines which workflow runs) [ ] Target customer / ICP — best-fit segment, ideally top 20% by LTV (drives the FOR clause and targeting) [ ] Competitive alternatives — direct, adjacent, and status-quo options (drives the UNLIKE clause and battlecards) [ ] Unique differentiation — what only you do and why it matters (drives the positioning differentiator and value prop) Stop rule: ask only the 2-3 that most change the output. If the user says "just draft it," proceed and list your assumptions at the top of the artifact. ICP Definition Workflow Define ideal customer profile for targeting: 1. Analyze existing customers (top 20% by LTV) 2. Identify common firmographics (size, industry, revenue) 3. Map technographics (tools, maturity, integrations) 4. Document psychographics (pain level, motivation, risk tolerance) 5. Define 3-5 buyer personas (economic, technical, user) 6. Validate against sales cycle and churn data 7. Score prospects A/B/C/D based on ICP fit 8. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills borghei/marketing-strategy-pmm