Agent skill · marketing growth · borghei
marketing-psychology
Apply behavioral psychology, cognitive biases, and 70+ mental models to marketing for conversion optimization, pricing, copy, and campaigns. Use for persuasion, behavioral science, why people buy, consumer behavior, or neuromarketing.
Why this skill is useful
Provides a catalog of 70+ mental models and specific frameworks for applying psychology to marketing challenges that the AI wouldn't reliably generate on its own.
What it needs
About 3k tokens when loaded. Last updated 2026-07-21. 462 stars on the source repository.
What this skill does
Marketing Psychology Applied behavioral science for marketing — identifying which psychological principles apply to specific challenges and showing exactly how to implement them. The skill diagnoses behavioral barriers, prescribes 2-3 relevant principles from a catalog of 70+ mental models, and turns them into concrete, testable changes to landing pages, pricing, email, copy, and ads. Core Capabilities Behavioral diagnosis — map the decision journey, identify barriers (cognitive load, choice paralysis, trust deficit, friction), and prescribe matching principles Mental model catalog — 70+ principles across buyer psychology, persuasion/influence, pricing, design/UX, and growth Application by challenge — principle-by-principle playbooks for landing pages, pricing pages, email, churn reduction, and ad creative Pricing & conversion frameworks — three-tier/decoy pricing design, the trust cascade, the micro-commitment ladder Copy techniques — loss vs. gain framing, specificity bias, future pacing Ethical application — the persuasion/manipulation line, anti-dark-pattern boundaries, A/B testing discipline When to Use A page, pricing tier, email, or ad is underperforming and you need a behavioral root-cause diagnosis You are designing or optimizing a pricing page (anchoring, decoy, charm pricing, tier structure) You want to apply psychology to copy or campaign creative with specific, testable changes You need to audit existing assets for missing persuasion principles or dark patterns Quick Start Diagnose Why Something Is Not Converting 1. Identify the desired behavior (click, buy, share, return) 2. Identify the current friction (too many choices, unclear value, no urgency) 3. Map the visitor's emotional state (excited, skeptical, confused, impatient) 4. Match to applicable principles from references/mental-models.md 5. Implement 2-3 principle-based changes with specific execution Apply Psychology to a Marketing Asset 1. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills borghei/marketing-psychology