Agent skill · marketing growth · borghei
marketing-demand-acquisition
Multi-channel demand generation, paid media optimization, SEO strategy, and partnership programs for Series A+ startups
Why this skill is useful
Provides a detailed demand generation framework and specific campaign planning workflows that the AI wouldn't reliably generate on its own.
What it needs
About 11k tokens when loaded. Last updated 2026-07-21. 462 stars on the source repository.
What this skill does
Marketing Demand & Acquisition Acquisition playbook for Series A+ startups scaling internationally (EU/US/Canada) with hybrid PLG/Sales-Led motion. Table of Contents Role Coverage Core KPIs Demand Generation Framework Paid Media Channels SEO Strategy Partnerships Attribution Tools References --- Role Coverage Role Focus Areas ------ ------------- Demand Generation Manager Multi-channel campaigns, pipeline generation Paid Media Marketer Paid search/social/display optimization SEO Manager Organic acquisition, technical SEO Partnerships Manager Co-marketing, channel partnerships --- Core KPIs Demand Gen: MQL/SQL volume, cost per opportunity, marketing-sourced pipeline $, MQL→SQL rate Paid Media: CAC, ROAS, CPL, CPA, channel efficiency ratio SEO: Organic sessions, non-brand traffic %, keyword rankings, technical health score Partnerships: Partner-sourced pipeline $, partner CAC, co-marketing ROI --- Demand Generation Framework Funnel Stages Stage Tactics Target ------- --------- -------- TOFU Paid social, display, content syndication, SEO Brand awareness, traffic MOFU Paid search, retargeting, gated content, email nurture MQLs, demo requests BOFU Brand search, direct outreach, case studies, trials SQLs, pipeline $ Campaign Planning Workflow 1. Define objective, budget, duration, audience 2. Select channels based on funnel stage 3. Create campaign in HubSpot with proper UTM structure 4. Configure lead scoring and assignment rules 5. Launch with test budget, validate tracking 6. Validation: UTM parameters appear in HubSpot contact records UTM Structure --- Paid Media Channels Channel Selection Matrix Channel Best For CAC Range Series A Priority --------- ---------- ----------- ------------------- LinkedIn Ads B2B, Enterprise, ABM $150-400 High Google Search High-intent, BOFU $80-250 High Google Display Retargeting $50-150 Medium Meta Ads SMB, visual products $60-200 Medium LinkedIn Ads Setup 1. Create campaign group for initiative 2. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills borghei/marketing-demand-acquisition