Agent skill · marketing growth · borghei
marketing-context
Create and maintain the foundational context doc (positioning, ICP, competitive landscape, brand voice, customer language) that other marketing skills read first. Use when setting up context, defining the ICP, or setting brand voice.
Why this skill is useful
Provides a structured methodology for defining marketing context that enhances the AI's ability to generate targeted marketing strategies.
What it needs
About 11k tokens when loaded. Last updated 2026-07-21. 462 stars on the source repository.
What this skill does
Marketing Context The foundational context document that every marketing skill reads before starting. Captures positioning, ICP, competitive landscape, brand voice, and customer language in one place. --- Table of Contents Keywords Quick Start Core Workflows Context Sections Customer Research Methodology Competitive Analysis Framework Switching Dynamics (JTBD Four Forces) Context Maintenance Best Practices Integration Points --- Keywords marketing context, brand voice, target audience, ICP, ideal customer profile, positioning, customer insights, competitive analysis, market research, customer language, brand personality, buyer persona, product marketing, go-to-market, messaging framework, competitive landscape, objection handling, proof points, switching dynamics, value proposition --- Quick Start Auto-Draft from Codebase 1. Study the repository: README, landing pages, marketing copy, about pages, docs 2. Draft a V1 context document based on what exists 3. Present the draft and ask: "What needs correcting? What is missing?" 4. Iterate through corrections until the document is accurate Guided Interview 1. Walk through each section conversationally, one at a time 2. Ask focused questions (not all at once) 3. Capture exact customer language, not polished summaries 4. Validate each section before moving to the next Update Existing Context 1. Read the current context document 2. Summarize what is captured 3. Ask which sections need updating 4. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills borghei/marketing-context