Agent skill · marketing growth · borghei
launch-strategy
Plan and execute product launches and feature announcements: phased plans (alpha, beta, GA), channel strategy, Product Hunt playbooks, and post-launch momentum. Use when launching a new product or feature, or planning a Product Hunt launch.
Why this skill is useful
Provides a structured playbook for product launches that includes specific strategies and audience engagement techniques not commonly found in generic marketing resources.
What it needs
About 10k tokens when loaded. Last updated 2026-07-21. 462 stars on the source repository.
What this skill does
Launch Strategy Category: Marketing Tags: product launch, feature release, Product Hunt, go-to-market, launch playbook, announcement strategy Overview Launch Strategy provides the complete playbook for launching products and features that build momentum, capture attention, and convert interest into users. A product launch is not an event -- it is a campaign with pre-launch, launch day, and post-launch phases. Shipping without a launch plan is leaving growth on the table. --- Clarify First Before planning the launch, confirm these inputs. If any is unknown or vague, ASK — do not assume: [ ] Launch tier — Tier 1 major / 2 feature / 3 update / 4 changelog (sets effort level, channel mix, and timeline length) [ ] Launch date — the target go-live (anchors the week-by-week pre-launch timeline and Product Hunt window) [ ] Primary audience segment — who cares most about this release (drives positioning and ORB channel selection) [ ] One-sentence value prop — what is launching and why anyone should care (drives the positioning template and announcement copy) Stop rule: ask only the 2-3 that most change the output. If the user says "just draft it," proceed and list your assumptions at the top of the artifact. --- Launch Tiers Not every release deserves the same effort. Classify first. Tier What It Is Marketing Effort Examples ------ ----------- ----------------- --------- Tier 1: Major Launch New product, major pivot, rebrand 4-8 weeks prep, all channels New product launch, platform launch Tier 2: Feature Launch Significant new capability 2-4 weeks prep, owned + select channels Major feature, integration, new plan Tier 3: Update Improvement to existing feature 1 week prep, owned channels only Performance improvement, UI refresh Tier 4: Changelog Bug fix, minor improvement Same day, changelog only Bug fixes, minor UX tweaks The rest of this skill focuses on Tier 1-2 launches. Tier 3-4 follow a simplified version of the same process. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills borghei/launch-strategy