Agent skill · product strategy · borghei
intl-expansion
International market expansion strategy for scaling companies. Use when expanding to new countries, evaluating international markets, planning localization, building regional teams, or assessing regulatory requirements by region.
Why this skill is useful
Provides a structured framework for evaluating international market entry that includes niche decision-making processes and regional compliance considerations.
What it needs
About 12k tokens when loaded. Last updated 2026-07-21. 462 stars on the source repository.
What this skill does
International Expansion Frameworks for expanding into new markets: selection, entry mode, localization, regulatory compliance, GTM adaptation, and execution. Every expansion is a bet -- this skill structures the bet to maximize signal before committing resources. Keywords international expansion, market entry, localization, go-to-market, GTM, regional strategy, international markets, market selection, cross-border, global expansion, EMEA, APAC, LATAM, data residency, local entity, regional hiring, currency, payment methods, regulatory compliance --- Clarify First Before generating, confirm these inputs. If any is unknown or vague, ASK — do not assume: [ ] Which deliverable is needed (market scoring, entry-mode recommendation, localization plan, regulatory map, pricing, or launch plan) — each follows a different framework [ ] The target market(s) under consideration — regional regulatory, cultural-distance, and pricing guidance is country-specific [ ] Existing traction in that market (inbound demand, current ARR from it) — the entry-mode graduation path is gated on revenue thresholds; pull vs. push changes the go/no-go [ ] Product type and home-market model (B2B SaaS vs. other; PLG vs. sales-led) — the frameworks are tuned for B2B SaaS and the GTM adaptation depends on the current model Stop rule: ask only the 2-3 that most change the output. If the user says "just draft it," proceed and list your assumptions at the top of the artifact. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills borghei/intl-expansion