Agent skill · marketing growth · borghei
gtm-strategy
Integrated go-to-market strategy spanning ICP, motion, channels, messaging, success metrics, and launch plan. Use when launching a new product, entering a new segment, or auditing why an existing GTM isn't working.
Why this skill is useful
Provides a structured framework for go-to-market strategy that includes specific metrics and channels the AI wouldn't reliably generate on its own.
What it needs
About 5k tokens when loaded. Last updated 2026-07-21. 462 stars on the source repository.
What this skill does
GTM Strategy A complete go-to-market strategy is the integrated cross-functional plan: ICP, motion, channels, messaging, success metrics, and launch sequence. When to use this skill New product launch (full product or major feature) New segment entry (SMB → ENT; new geography; new vertical) GTM refresh (current motion stalling) Repositioning after pivot Pre-fundraise GTM narrative for investors Post-mortem on why a launch didn't take The 7 components 1. ICP (Ideal Customer Profile) — who specifically, why now 2. Beachhead segment — first concentrated market 3. Motion — PLG / sales-led / hybrid / channel-led 4. Channels — how customers find + buy 5. Messaging + positioning — what we say 6. Success metrics — what we measure 7. Launch sequence — what happens in what order Clarify First Before building the GTM strategy, confirm these inputs. If any is unknown or vague, ASK — do not assume: [ ] ACV / price point — determines the motion and channel mix (motion-ACV mismatch, e.g. sales-led on $50/mo, breaks unit economics) [ ] ICP and beachhead segment — the one concentrated market to win first (drives targeting, channels, and messaging; "everyone" dilutes all seven components) [ ] Self-serve readiness — can the product activate without a human (PLG vs sales-led/committee buying) [ ] Launch trigger and timeline — what's launching and when (sets the T-90 → T+90 sequence) Stop rule: ask only the 2-3 that most change the output. If the user says "just draft it," proceed and list your assumptions at the top of the artifact. Workflow Step 1 — Define ICP precisely Industry / vertical Size band (employees / revenue) Geography Buyer persona (role, level) Tech stack signals Job-to-be-done Trigger event (why now) See project-management/gtm/ideal-customer-profile. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills borghei/gtm-strategy