Agent skill · marketing growth · borghei
free-tool-strategy
Free tool marketing strategy covering idea evaluation, tool design, lead capture architecture, SEO landing pages, launch playbook, and ROI measurement for calculators, generators, checkers, graders, and interactive tools.
Why this skill is useful
Provides a comprehensive framework for building free tools that generate leads and traffic, which includes specific evaluation metrics and design principles not commonly found in public resources.
What it needs
About 12k tokens when loaded. Last updated 2026-07-21. 462 stars on the source repository.
What this skill does
Free Tool Strategy Production-grade framework for building free tools that generate traffic, leads, and backlinks. Covers idea evaluation with a 6-factor scoring system, tool design patterns, lead capture architecture, SEO landing page strategy, launch playbook, and ROI measurement. Applicable to calculators, generators, checkers, graders, converters, templates, and interactive visualizations. --- Table of Contents When to Build vs When Not To Tool Type Selection 6-Factor Evaluation Framework Tool Design Principles Lead Capture Architecture SEO Landing Page Strategy Launch Playbook Distribution Channels Measurement Framework Maintenance and Iteration Output Artifacts Related Skills --- When to Build vs When Not To Build a free tool when: Search volume exists for "[topic] calculator/generator/checker" (> 500/month) No excellent free alternative exists (or you can be 10x better) The tool naturally connects to your paid product You have engineering resources to build AND maintain it The tool produces shareable, bookmark-worthy output Do NOT build when: A well-established free tool already exists and is sufficient The tool would be a thin wrapper with no unique value You cannot maintain it post-launch The tool requires data you do not have or cannot access Total addressable search volume is < 200/month --- Clarify First Before designing the free tool, confirm these inputs. If any is unknown or vague, ASK — do not assume: [ ] Tool concept + type — calculator, generator, checker, grader, converter, template, or visualization (drives build complexity and lead-capture fit) [ ] Target keyword + search volume — the "free [tool]" search demand (a core factor in the 6-factor go/no-go score) [ ] Primary goal — leads, SEO traffic, backlinks, or brand (selects the tool type and gate strategy) [ ] Connection to your paid product — without it, leads won't convert (determines whether to build at all) Stop rule: ask only the 2-3 that most change the output. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills borghei/free-tool-strategy