Agent skill · marketing growth · borghei
form-cro
Form optimization for lead capture, contact, demo request, application, and checkout forms. Covers field-cost analysis, multi-step form design, validation UX, mobile optimization, and A/B testing frameworks.
Why this skill is useful
Provides a structured A/B testing framework and field-cost analysis that the AI wouldn't reliably generate on its own.
What it needs
About 13k tokens when loaded. Last updated 2026-07-21. 462 stars on the source repository.
What this skill does
Form CRO Production-grade form optimization framework covering field-cost analysis, layout engineering, multi-step form architecture, validation UX patterns, mobile-specific optimization, and structured A/B test design. Applicable to lead capture, contact, demo request, application, survey, and checkout forms. For signup/registration flows, use signup-flow-cro. --- Table of Contents Initial Assessment Field-Cost Analysis Framework Multi-Step vs Single-Step Decision Field Design Patterns Validation UX CTA and Submit Button Optimization Mobile Form Optimization Trust and Context Elements Form Type Playbooks A/B Test Framework Metrics and Measurement Output Artifacts Related Skills --- Clarify First Before optimizing the form, confirm these inputs. If any is unknown or vague, ASK — do not assume: [ ] Form type — lead capture, contact, demo, application, or checkout (sets the optimal field count and playbook) [ ] Current fields + which are used in follow-up — reveals which fields to cut or enrich (the core of field-cost analysis) [ ] Current completion rate + where users abandon — baseline and the specific friction point to target [ ] Compliance requirements — GDPR/HIPAA fields that cannot be removed (constrains the field reduction) Stop rule: ask only the 2-3 that most change the output. If the user says "just draft it," proceed and list your assumptions at the top of the audit. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills borghei/form-cro