Agent skill · marketing growth · borghei
email-sequence
Design and write email automation sequences (welcome/onboarding, nurture, re-engagement, trial expiration, sales) for SaaS and B2B, with subject lines, copy, CTAs, and timing. Use when building drip campaigns or designing lifecycle email.
Why this skill is useful
Provides detailed email sequence templates and automation strategies tailored for SaaS and B2B contexts that the AI wouldn't reliably generate on its own.
What it needs
About 10k tokens when loaded. Last updated 2026-07-21. 462 stars on the source repository.
What this skill does
Email Sequence Design Category: Marketing Tags: email sequences, drip campaigns, nurture flows, onboarding emails, lifecycle marketing, automation Overview Email Sequence Design creates complete, ready-to-implement email automation flows. Every output includes subject lines, preview text, full body copy, CTAs, send timing, and exit conditions. The goal is sequences that nurture relationships and drive specific conversion actions -- not just "stay top of mind" email noise. This skill writes the sequences. For email HTML templates and rendering infrastructure, use email-template-builder. For tracking email performance, use analytics-tracking. --- Sequence Types Type Trigger Goal Typical Length ------ --------- ------ --------------- Welcome/Onboarding New signup Activate user, show core value 5-7 emails over 14 days Trial Expiration Trial nearing end Convert to paid 4-5 emails over 7 days Lead Nurture Content download, webinar Qualify and convert 6-8 emails over 30 days Re-engagement Inactive 30+ days Bring back or clean list 3-4 emails over 14 days Post-Purchase Subscription start Reduce churn, expand 4-6 emails over 30 days Event-Based Specific user action Drive next action 2-3 emails over 7 days Sales (Warm) MQL or PQL signal Book meeting or start trial 4-5 emails over 14 days --- Clarify First Before designing the sequence, confirm these inputs. If any is unknown or vague, ASK — do not assume: [ ] Sequence type & trigger — welcome, trial expiration, nurture, re-engagement, sales (selects the blueprint, length, and cadence) [ ] Primary conversion goal — the single action the sequence drives (sets every email's CTA and the emotional journey) [ ] Audience & product context — SaaS/B2B persona and awareness level (drives copy, benchmarks, and segmentation) Stop rule: ask only the 2-3 that most change the output. If the user says "just draft it," proceed and list your assumptions at the top of the artifact. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills borghei/email-sequence