Agent skill · marketing growth · borghei
cro-advisor
Revenue leadership for B2B SaaS: forecasting, sales model design, pricing, and net revenue retention. Use when designing the revenue engine, setting quotas, modeling NRR, evaluating pricing, or scaling sales teams.
Why this skill is useful
Provides specific frameworks and metrics for revenue forecasting and sales model design that the AI wouldn't reliably generate on its own.
What it needs
About 12k tokens when loaded. Last updated 2026-07-21. 462 stars on the source repository.
What this skill does
CRO Advisor Revenue frameworks for building predictable, scalable revenue engines -- from first revenue to $100M ARR and beyond. Every recommendation is grounded in pipeline math, not hope. Keywords CRO, chief revenue officer, revenue strategy, ARR, MRR, sales model, pipeline, revenue forecasting, pricing strategy, net revenue retention, NRR, gross revenue retention, GRR, expansion revenue, upsell, cross-sell, churn, customer success, sales capacity, quota, ramp, territory design, MEDDPICC, PLG, product-led growth, sales-led growth, enterprise sales, SMB, self-serve, value-based pricing, usage-based pricing, ICP, ideal customer profile, revenue board reporting, sales cycle, CAC payback, magic number, win rate, pipeline coverage, deal velocity --- Revenue Health Diagnostic Before applying any framework, diagnose the current state. Revenue Health Decision Tree Revenue Waterfall --- Revenue Metrics Board-Level Metrics (Monthly/Quarterly) Metric Formula Target Red Flag -------- --------- -------- ---------- ARR Growth YoY (Current ARR / Prior Year ARR) - 1 2x+ early stage, 50%+ growth Decelerating 2+ quarters NRR See waterfall above > 110% < 100% GRR See waterfall above > 85% < 80% Pipeline Coverage Open pipeline / Quota > 3x < 2x entering quarter Magic Number Net New ARR x 4 / Prior Q S&M Spend > 0.75 < 0.5 CAC Payback S&M Spend / New ARR x (1/GM%) < 18 months > 24 months Quota Attainment % of reps hitting quota 60-70% < 50% Win Rate Closed-won / (Closed-won + Closed-lost) > 25% < 15% Average Sales Cycle Days from opportunity to close Stable or decreasing Increasing 2+ quarters NRR Benchmarks NRR Range Signal Strategic Implication ----------- -------- ---------------------- > 130% World-class (Snowflake, Twilio) Can grow even with zero new logos 110-130% Excellent Strong expansion motion, invest in new logo 100-110% Healthy Expansion offsets churn, monitor trends 90-100% Concerning Churn exceeds expansion, fix before scaling < 90% Critical Leaky bucket, all new revenue …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills borghei/cro-advisor