Agent skill · marketing growth · borghei
copywriting
Write persuasive marketing copy for homepages, landing, pricing, feature, and product pages using headline formulas, CTA frameworks, and objection handling. Use when writing page copy, improving headlines, crafting CTAs, or conversion copy.
Why this skill is useful
Provides specific frameworks and structured approaches for writing persuasive marketing copy that the AI wouldn't reliably generate on its own.
What it needs
About 12k tokens when loaded. Last updated 2026-07-21. 462 stars on the source repository.
What this skill does
Copywriting Conversion-focused marketing copy that is clear, compelling, and drives action across every page type. --- Table of Contents Keywords Quick Start Core Principles Copywriting Frameworks Page Structure by Type Headline Formula Library CTA Framework Objection Handling in Copy Voice and Tone Calibration Best Practices Integration Points --- Keywords copywriting, marketing copy, conversion copy, headline writing, CTA copy, landing page copy, homepage copy, pricing page copy, feature page copy, persuasive writing, value proposition, benefit-driven copy, sales copy, page copy, web copy, product copy, SaaS copy, PAS framework, AIDA framework, BAB framework, objection handling --- Clarify First Before writing the copy, confirm these inputs. If any is unknown or vague, ASK — do not assume: [ ] Page type — homepage, landing, pricing, feature, or product page (selects the page structure template) [ ] Desired action / CTA goal — the single action the page drives (write the CTA first; everything leads to it) [ ] Target audience & awareness level — who they are and what they know (selects the framework PAS/AIDA/BAB and CTA friction) [ ] Core value prop / differentiator — the one benefit to lead with (drives the headline and hero) Stop rule: ask only the 2-3 that most change the output. If the user says "just draft it," proceed and list your assumptions at the top of the artifact. Quick Start Write Page Copy 1. Define the page purpose, target audience, and desired action 2. Select the appropriate page structure template 3. Write the headline using a formula from the library (generate 5 options) 4. Write each section following the structure framework 5. Add social proof, objection handling, and CTA 6. Review against the quality checklist Improve Existing Copy 1. Identify the page goal and target audience 2. Audit headline for specificity and benefit clarity 3. Check every feature for a corresponding benefit ("which means...") 4. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills borghei/copywriting