Agent skill · marketing growth · borghei
copy-editing
Systematic copy editing through focused passes (the Seven Sweeps Framework) covering clarity, voice, proof, specificity, and friction removal. Use when editing marketing copy, reviewing drafts, polishing content, or proofreading.
Why this skill is useful
Provides a structured framework for copy editing that enhances clarity and effectiveness in marketing content.
What it needs
About 13k tokens when loaded. Last updated 2026-07-21. 462 stars on the source repository.
What this skill does
Copy Editing Systematic copy improvement through focused editorial passes that enhance clarity, voice, proof, and conversion impact. --- Table of Contents Keywords Quick Start The Seven Sweeps Framework Quick-Pass Editing Guide Common Copy Problems and Fixes Style Consistency Standards Fact-Checking Protocol Editorial Checklist Best Practices Integration Points --- Keywords copy editing, editorial review, copy feedback, proofreading, content polishing, copy sweep, editorial standards, style consistency, grammar check, fact-checking, clarity editing, voice consistency, benefit framing, proof validation, specificity, conversion copy editing, marketing copy review, copy quality --- Clarify First Before editing, confirm these inputs. If any is unknown or vague, ASK — do not assume: [ ] Goal & desired action — what the copy must get the reader to do (prioritizes the CTA / Zero Risk sweep) [ ] Target audience — who reads it and their awareness level (calibrates the So What, Specificity, and Emotion sweeps) [ ] Voice & style standard — brand voice or an existing style guide (drives the Voice and Style Consistency sweeps) [ ] Edit depth — full Seven Sweeps or a quick polish pass (sets the scope of the review) Stop rule: ask only the 2-3 that most change the output. If the user says "just draft it," proceed and list your assumptions at the top of the artifact. Quick Start Full Copy Review (Seven Sweeps) 1. Read through once without editing to understand the whole piece 2. Sweep 1 — Clarity: flag confusing sentences, unclear references, jargon 3. Sweep 2 — Voice and Tone: flag shifts in formality, personality inconsistencies 4. Sweep 3 — So What: flag features without benefits, claims without consequences 5. Sweep 4 — Prove It: flag unsubstantiated claims, missing social proof 6. Sweep 5 — Specificity: flag vague language, round numbers, generic statements 7. Sweep 6 — Heightened Emotion: strengthen pain points, aspirations, urgency 8. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills borghei/copy-editing