Agent skill · marketing growth · borghei
content-strategy
Plan content strategy: content pillars, audience research, topic clustering, funnel mapping, and content audits. Use when deciding what content to create, building a content calendar, planning topic clusters, or finding content gaps.
Why this skill is useful
Provides a structured approach to content strategy that includes audience research methodologies and topic clustering techniques not commonly known to AI.
What it needs
About 12k tokens when loaded. Last updated 2026-07-21. 462 stars on the source repository.
What this skill does
Content Strategy Strategic content planning that drives traffic, builds authority, and generates leads by being either searchable, shareable, or both. --- Table of Contents Keywords Quick Start Core Workflows Content Pillar Framework Audience Research Methodology Topic Clustering Funnel Mapping Content Audit Framework Searchable vs. Shareable Matrix Competitive Content Analysis Best Practices Integration Points --- Keywords content strategy, content planning, content pillars, topic clusters, content calendar, audience research, content audit, funnel mapping, content gaps, editorial planning, blog strategy, content ideas, topic ideation, SEO content strategy, content roadmap, content marketing strategy, content performance, keyword research, buyer journey content, search intent mapping --- Clarify First Before building the strategy, confirm these inputs. If any is unknown or vague, ASK — do not assume: [ ] Business goal for content — traffic, leads, brand awareness, or thought leadership (drives pillar selection and funnel balance) [ ] ICP / target audience — industry, role, seniority (drives audience research and topic prioritization) [ ] Current content state — starting fresh, some content, or mature library (sets strategy-from-scratch vs. audit path) [ ] Publishing capacity — writers and cadence available per week/month (drives the editorial calendar) Stop rule: ask only the 2-3 that most change the output. If the user says "just draft it," proceed and list your assumptions at the top of the artifact. Quick Start Build a Content Strategy from Scratch 1. Define 3-5 content pillars aligned with business goals and audience needs 2. Conduct audience research to identify questions, pain points, and language 3. Build topic clusters around each pillar with keyword targets 4. Map topics to funnel stages (awareness, consideration, decision) 5. Prioritize by searchability, business value, and competitive gap 6. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills borghei/content-strategy