Agent skill · marketing growth · borghei
competitor-alternatives
Create competitor comparison and alternative pages for SEO and sales enablement. Use when building alternative pages, vs pages, or competitor-vs-competitor pages, planning comparison content, or managing competitor data.
Why this skill is useful
Provides a structured framework for creating competitor comparison pages that includes SEO strategies and content templates not commonly found in generic resources.
What it needs
About 11k tokens when loaded. Last updated 2026-07-21. 462 stars on the source repository.
What this skill does
Competitor & Alternative Pages Production-grade framework for creating competitor comparison and alternative pages. Covers 4 page formats, centralized competitor data architecture, deep research methodology, SEO optimization, content templates, and ongoing maintenance strategy. Designed for both SEO traffic capture and sales enablement. --- Table of Contents When to Use Core Principles The 4 Page Formats Content Architecture Research Methodology Essential Content Sections SEO Strategy Maintenance and Updates Quality Standards Output Artifacts Related Skills --- When to Use Trigger Action --------- -------- Prospects comparing you to competitors Create vs-pages for top 3 competitors Search volume exists for "[competitor] alternative" Create singular alternative pages Sales team needs battle card content Create vs-pages with objection handling Competitor has comparison pages about you Create counter-comparison pages SEO gap on competitor-branded keywords Build full alternative page set --- Clarify First Before writing the comparison content, confirm these inputs. If any is unknown or vague, ASK — do not assume: [ ] Page format — singular alternative, plural alternatives, you-vs-competitor, or competitor-vs-competitor (selects the page structure template) [ ] Primary goal — SEO traffic capture vs sales enablement (changes tone, depth, and whether to include objection handling) [ ] Target competitor + data freshness — who, and how recent the pricing/feature data is (every claim must be verifiable) [ ] Honest positioning — who you genuinely win for and who the competitor wins for (drives the trust-building "who it's for" sections) Stop rule: ask only the 2-3 that most change the output. If the user says "just draft it," proceed and list your assumptions at the top of the page. Core Principles 1. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills borghei/competitor-alternatives