Agent skill · marketing growth · borghei
competitive-teardown
Systematic competitor analysis covering product teardowns, 12-dimension scoring rubric, feature comparison matrices, SWOT analysis, pricing model deconstruction, UX audits, and strategic action plans with stakeholder presentation templates.
Why this skill is useful
Provides a structured framework for competitor analysis that includes specific methodologies and templates not commonly found in public resources.
What it needs
About 12k tokens when loaded. Last updated 2026-07-21. 462 stars on the source repository.
What this skill does
Competitive Teardown Production-grade competitor analysis framework covering systematic data collection across 6 intelligence sources, a 12-dimension scoring rubric, feature comparison matrices, SWOT analysis, pricing model deconstruction, UX audit methodology, and strategic action plans. Produces battle-card-ready output and stakeholder presentation templates. --- Table of Contents When to Use Teardown Workflow Data Collection Framework 12-Dimension Scoring Rubric Feature Comparison Matrix Pricing Analysis Framework SWOT Analysis Template UX Audit Methodology Positioning Map Action Plan Framework Battle Card Template Stakeholder Presentation Output Artifacts Related Skills --- When to Use Trigger Teardown Scope --------- --------------- Before product strategy or roadmap session Full teardown (2-4 competitors) Competitor launches major feature or pricing change Focused teardown (1 competitor, updated dimensions only) Quarterly competitive review Update existing teardowns + trend analysis Before a sales pitch (battle card needed) Single-competitor battle card Entering a new market segment Full teardown of segment incumbents --- Clarify First Before running the teardown, confirm these inputs. If any is unknown or vague, ASK — do not assume: [ ] Competitors + primary focus — the 2-4 names and which is the main threat (sets scorecard columns and depth) [ ] Your own product baseline — so the 12-dimension scorecard and feature matrix have a "you" column to compare against [ ] Decision this feeds — roadmap session, sales battle card, or new-market entry (determines full teardown vs single battle card vs segment incumbents) [ ] Available data sources — pricing pages, 50+ reviews, product access (the rubric needs evidence; thin data caps which dimensions are scorable) Stop rule: ask only the 2-3 that most change the output. If the user says "just draft it," proceed and list your assumptions at the top of the teardown. Teardown Workflow Step-by-Step Process 1. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills borghei/competitive-teardown