Agent skill · marketing growth · borghei
competitive-intel
Systematic competitor tracking that feeds positioning, battlecards, and roadmap decisions. Use when analyzing competitors, building battlecards, tracking market moves, conducting win/loss analysis, or updating positioning.
Why this skill is useful
Provides structured frameworks and templates for competitor analysis that the AI wouldn't reliably generate on its own.
What it needs
About 11k tokens when loaded. Last updated 2026-07-21. 462 stars on the source repository.
What this skill does
Competitive Intelligence Systematic competitor tracking. Not obsession -- intelligence that drives real decisions. Know competitors well enough to win against them. Do not let them set your agenda. Keywords competitive intelligence, competitor analysis, battlecard, win/loss analysis, competitive positioning, competitive tracking, market intelligence, competitor research, SWOT, competitive map, feature gap analysis, competitive strategy, market share, competitive advantage, moat, switching costs --- Clarify First Before generating, confirm these inputs. If any is unknown or vague, ASK — do not assume: [ ] Which output is needed (battlecard, positioning map, win/loss analysis, or board summary) — each has a different template and data requirement [ ] Which competitors and their tier (direct, adjacent, future) — sets tracking intensity and which competitors appear in the artifact [ ] Your ICP and the problem you solve — drives the threat-classification matrix and what counts as a real competitor vs. noise [ ] Your actual differentiators with proof points — the "why we win" and "killer questions" sections are worthless without concrete, evidence-backed advantages Stop rule: ask only the 2-3 that most change the output. If the user says "just draft it," proceed and list your assumptions at the top of the artifact. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills borghei/competitive-intel