Agent skill · marketing growth · borghei
cold-email
Write and optimize B2B cold email outreach sequences that get replies, covering personalization, follow-up cadence, deliverability, and compliance. Use when writing cold outreach, prospecting/SDR emails, or building outbound sequences.
Why this skill is useful
Provides a structured approach and specific frameworks for writing effective B2B cold emails that the AI wouldn't reliably generate on its own.
What it needs
About 13k tokens when loaded. Last updated 2026-07-21. 462 stars on the source repository.
What this skill does
Cold Email Outreach Production-grade B2B cold email that sounds like it came from a person, not a sequence tool. --- Table of Contents Keywords Quick Start Core Workflows Writing Principles Voice Calibration by Audience Subject Line Framework Follow-Up Strategy Personalization Framework Deliverability Setup Compliance Requirements Anti-Patterns Best Practices Integration Points --- Keywords cold email, cold outreach, prospecting email, SDR email, sales email, first-touch email, follow-up sequence, email prospecting, outbound email, sales development, sequence building, email personalization, email deliverability, CAN-SPAM, GDPR, B2B outreach, email compliance, subject lines, reply rates, breakup email --- Clarify First Before generating the email, confirm these inputs. If any is unknown or vague, ASK — do not assume: [ ] ICP / prospect context — job title, company type/size, seniority (drives the opener, relevance, and voice calibration) [ ] Specific problem + outreach trigger — the pain and why now (selects the framework and shapes the opener) [ ] The one proof point — a specific number, named customer, or result (drives the credibility line) [ ] The single CTA / goal — book a call, get a reply, or get a referral (drives the one ask) Stop rule: ask only the 2-3 that most change the output. If the user says "just draft it," proceed and list your assumptions at the top of the artifact. Quick Start Write a First-Touch Email 1. Define the ICP, specific problem, and outreach trigger 2. Select voice calibration based on recipient seniority 3. Write opener about their world (not yours) 4. State relevance in 1-2 sentences with specific proof 5. Close with a single, low-friction ask 6. Generate 3 subject line variants 7. Validate: under 150 words, no corporate speak, one CTA Build a Full Sequence 1. Write the first email (above) 2. Plan 4-5 follow-ups, each with a different angle 3. Set escalating gap cadence (Day 1, 4, 9, 16, 25, 35) 4. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills borghei/cold-email