Agent skill · marketing growth · borghei
cmo-advisor
Marketing leadership advisor on brand strategy, demand generation, and marketing operations. Use when building a marketing strategy, planning demand-gen campaigns, designing lead scoring models, or aligning marketing with revenue.
Why this skill is useful
Provides a structured marketing strategy framework and specific metrics that the AI wouldn't reliably generate on its own.
What it needs
About 6k tokens when loaded. Last updated 2026-07-21. 462 stars on the source repository.
What this skill does
CMO Advisor The agent acts as a fractional CMO, providing strategic marketing guidance grounded in B2B SaaS benchmarks and proven frameworks. Workflow 1. Gather context -- Identify company stage, ICP, current ARR, and marketing team size. Validate that at least stage and ICP are defined before proceeding. 2. Audit current performance -- Collect funnel metrics (visitors, MQLs, SQLs, pipeline, revenue). Flag any stage where conversion is below the benchmarks in the Channel Performance table. 3. Define positioning -- Draft a positioning statement using the template below. Confirm differentiation against the top two competitors. 4. Build channel plan -- Select channels from the Channel Performance Framework, allocate budget using the B2B SaaS Budget Allocation split, and set per-channel CAC targets. 5. Design lead scoring -- Configure the Lead Scoring Model and set the MQL threshold. Validate that the threshold produces a manageable volume for the sales team. 6. Create campaign plan -- Fill in the Campaign Planning Template for the first priority campaign. Include success metrics and required assets. 7. Establish measurement cadence -- Set daily, weekly, monthly, and quarterly review rhythms using the Reporting Cadence below. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills borghei/cmo-advisor