Agent skill · marketing growth · borghei
churn-prevention
SaaS churn reduction covering cancel flow design, dynamic save offers, exit survey architecture, dunning sequences, payment recovery, win-back campaigns, and churn impact modeling.
Why this skill is useful
Provides a comprehensive framework for reducing churn with specific strategies and metrics that the AI wouldn't reliably generate on its own.
What it needs
About 13k tokens when loaded. Last updated 2026-07-21. 462 stars on the source repository.
What this skill does
Churn Prevention Production-grade SaaS churn reduction framework covering cancel flow architecture, dynamic save offer mapping, exit survey design, dunning sequence engineering, payment recovery optimization, win-back campaigns, and churn impact modeling. Addresses both voluntary churn (customers who decide to leave) and involuntary churn (customers who leave due to payment failure). --- Table of Contents Initial Assessment Churn Taxonomy Cancel Flow Architecture Exit Survey Design Dynamic Save Offer System Dunning Sequence Engineering Win-Back Campaign Framework Churn Health Scoring Metrics and Benchmarks Churn Impact Calculator Output Artifacts Related Skills --- Clarify First Before designing the churn-prevention system, confirm these inputs. If any is unknown or vague, ASK — do not assume: [ ] Voluntary vs involuntary churn split — which dominates (determines whether to build cancel flow/save offers or dunning/payment recovery) [ ] Existing cancel flow vs instant/support cancellation — sets build-from-scratch vs optimize mode [ ] Current MRR + ARPU + billing cycle — sizes the dollar impact and the save-offer budget [ ] Payment processor — Stripe / Braintree / Paddle / Recurly (determines card-updater and dunning retry implementation) Stop rule: ask only the 2-3 that most change the output. If the user says "just draft it," proceed and list your assumptions at the top of the deliverable. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills borghei/churn-prevention