Agent skill · marketing growth · borghei
brand-guidelines
Build and enforce brand identity systems: visual identity, voice and tone, typography, color, and cross-channel consistency. Use when creating style guides, defining brand voice, auditing brand consistency, or setting visual standards.
Why this skill is useful
Provides a structured framework for creating and auditing brand identity that includes specific workflows and guidelines not commonly known.
What it needs
About 12k tokens when loaded. Last updated 2026-07-21. 462 stars on the source repository.
What this skill does
Brand Guidelines Comprehensive brand identity systems for building, documenting, and enforcing consistent brand presence across every channel and touchpoint. --- Table of Contents Keywords Quick Start Core Workflows Brand Identity Dimensions Voice and Tone System Visual Identity System Brand Audit Framework Cross-Channel Application Best Practices Integration Points --- Keywords brand guidelines, brand identity, style guide, brand voice, tone of voice, visual identity, brand standards, brand consistency, color systems, typography, logo usage, brand colors, design standards, brand audit, brand governance, co-branding, brand architecture, brand personality, writing style guide, visual standards --- Clarify First Before building the guidelines, confirm these inputs. If any is unknown or vague, ASK — do not assume: [ ] Brand foundation — purpose, values, and brand promise (the strategic layer every voice and visual choice traces back to) [ ] Brand archetype/personality — Expert / Guide / Innovator / Friend / etc. (sets voice attributes and tone calibration) [ ] Existing visual assets — current colors, fonts, and logo, if any (determines build-new vs document-existing) [ ] Channels in scope — web, email, social, sales, support (drives which cross-channel application sections to produce) Stop rule: ask only the 2-3 that most change the output. If the user says "just draft it," proceed and list your assumptions at the top of the artifact. Quick Start Create Brand Guidelines from Scratch 1. Define brand foundation (purpose, values, personality) 2. Establish voice and tone system with attribute matrix 3. Build visual identity system (colors, typography, logo rules) 4. Document imagery and photography standards 5. Create channel-specific application guides 6. Compile into shareable brand guidelines document Audit Existing Brand Consistency 1. Collect samples from every active channel and touchpoint 2. Run the Brand Audit Checklist against each sample 3. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills borghei/brand-guidelines