Agent skill · product strategy · borghei
ansoff-matrix
Ansoff Matrix — 4-quadrant framework for growth options: market penetration, market/product development, and diversification. Use when evaluating growth bets, prioritizing investment across quadrants, or weighing the risk ladder of each move.
Why this skill is useful
Provides a structured framework for evaluating growth strategies that the AI wouldn't reliably generate on its own.
What it needs
About 5k tokens when loaded. Last updated 2026-07-21. 462 stars on the source repository.
What this skill does
Ansoff Matrix Igor Ansoff's product/market matrix for evaluating growth options. Forces explicit choice between four growth bets of increasing risk. The 2x2 Existing Products New Products ----------------- ------------------------ ------------------------ Existing Markets Market Penetration (lowest risk) Product Development New Markets Market Development Diversification (highest risk) When to use this skill Annual / quarterly growth planning Investment allocation across growth bets Post-funding deployment planning Board strategy discussions Strategic-pivot decisions (which quadrant are we really in?) Acquisition rationale assessment The 4 quadrants in depth Q1 — Market Penetration (existing product × existing market) Sell more of what we have to people we know. Tactics: Increase usage / frequency Take share from competitors Improve conversion rates Pricing optimization Loyalty / retention programs Risk profile: Lowest. You know the product + market. Investment: ~30-50% of growth investment for most companies. When dominant: Early-stage; high-growth market with share to take. Q2 — Market Development (existing product × new market) Take what works to a new market. Tactics: New geography New industry vertical New customer segment (SMB → mid-market) New use case New channel (direct → channel; SMB → enterprise sales) Risk profile: Medium. Product known; market unknown. Investment: ~20-30%. When dominant: Product-market fit established in initial segment; proven by reference customers; ready to scale. Q3 — Product Development (new product × existing market) Build something new for people we know. Tactics: New SKU / module / add-on Adjacent product line Platform extension Feature line that becomes its own product Risk profile: Medium. Market known; product unknown. Investment: ~15-25%. When dominant: Captive audience with related JTBDs; distribution advantage; brand permission to extend. Q4 — Diversification (new product × new market) New thing for new people. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills borghei/ansoff-matrix