Agent skill · marketing growth · borghei
analytics-tracking
End-to-end analytics implementation for web and SaaS: GA4, Google Tag Manager, event taxonomy, conversion tracking, and UTM strategy. Use when building a tracking plan, debugging missing events, setting up GTM, or auditing existing analytics.
Why this skill is useful
Provides domain-specific knowledge on event taxonomy and conversion tracking that the AI wouldn't reliably generate on its own.
What it needs
About 12k tokens when loaded. Last updated 2026-07-21. 462 stars on the source repository.
What this skill does
Analytics Tracking - Implementation & Auditing Category: Marketing Tags: GA4, Google Tag Manager, event tracking, conversion tracking, UTM, analytics audit, consent mode Overview Analytics Tracking is the implementation layer for marketing measurement. Bad tracking is worse than no tracking -- duplicate events, missing parameters, unconsented data, and broken conversions lead to decisions based on bad data. This skill covers building tracking right the first time and finding what is broken when it is not. This skill handles implementation only. For analyzing campaign performance data, use campaign-analytics. For product analytics and in-app behavior, use the product-team skills. --- Clarify First Before building the tracking plan, confirm these inputs. If any is unknown or vague, ASK — do not assume: [ ] Operating mode — build from scratch, audit existing, or debug a specific issue (selects the entire workflow) [ ] Platform stack — GA4, GTM, and which ad platforms (Google Ads / Meta / LinkedIn) (drives implementation + conversion tracking setup) [ ] Key conversions + funnel events — the user actions that matter to the business (drives event taxonomy + conversion configuration) [ ] Region / consent requirements — EU/EEA users present? (determines whether Consent Mode v2 is required) Stop rule: ask only the 2-3 that most change the output. If the user says "just draft it," proceed and list your assumptions at the top of the artifact. Operating Modes Mode 1: Build From Scratch No analytics in place. Build the tracking plan, implement GA4 + GTM, define event taxonomy, configure conversions. Mode 2: Audit Existing Tracking Tracking exists but data cannot be trusted. Audit coverage, identify gaps, clean up duplicates, fix consent issues. Mode 3: Debug Specific Issues Events are missing, conversions do not match, GTM preview shows fires but GA4 does not record. Structured debugging workflow. --- Event Taxonomy Design Get this right before touching GA4 or GTM. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills borghei/analytics-tracking