Agent skill · marketing growth · borghei
aeo
Answer Engine Optimization (AEO): optimize content to be cited by LLMs (ChatGPT, Claude, Perplexity, Gemini) in their answers. Use when designing content for LLM citation, auditing citability, or structuring Q&A schema.
Why this skill is useful
Provides niche strategies and scripts for optimizing content specifically for LLM citation that the AI wouldn't reliably generate on its own.
What it needs
About 7k tokens when loaded. Last updated 2026-07-21. 462 stars on the source repository.
What this skill does
Answer Engine Optimization (AEO) End-to-end practice of optimizing content to be cited by LLMs when they generate answers. Covers the technical foundations (how LLMs select sources), content structuring patterns (Q&A schema, citation-worthy patterns), measurement (which content gets cited, by which LLM, how often), and the strategic positioning that differentiates AEO from traditional SEO and from AI-SEO. This skill is provider-aware but provider-agnostic: works for content optimized for ChatGPT, Claude, Perplexity, Gemini, Copilot, and emerging AI surfaces. --- When to use this skill Situation Skill applies ----------- --------------- Designing content strategy that targets LLM citation Yes — start with AEO fundamentals Auditing existing content for LLM citability Yes — scripts/aeocontentauditor.py Adding Q&A schema to content Yes — scripts/schemaqagenerator.py Tracking which content gets cited by LLMs Yes — scripts/citationextractor.py Choosing between AEO and traditional SEO investment Yes — see AEO vs SEO vs AI-SEO Ranking in Perplexity / Google AI Overviews Use marketing/ai-seo Traditional SEO (rank in Google search results) Use marketing/seo-specialist --- AEO vs SEO vs AI-SEO Three distinct (but overlapping) practices. Confusing them leads to wasted investment. Practice Optimizes for Surface Success metric ---------- --------------- --------- ---------------- Traditional SEO Google / Bing rankings SERPs (organic blue links) Position, clicks AI-SEO AI search engines Perplexity, Google AI Overviews, You.com Position in AI search results, traffic from citations AEO (this skill) LLM citation in answers ChatGPT, Claude, Gemini, Copilot answers Citation rate, brand mention in LLM outputs Strategic positioning For most B2B brands: Traditional SEO: still 50-70% of organic traffic. Don't abandon. AI-SEO: emerging 10-20% of search-driven engagement. Growing fast. AEO: 5-15% of LLM-mediated user discovery. Largest growth potential. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills borghei/aeo