Agent skill · marketing growth · borghei
ad-creative
Design ad creative across Google, Meta, LinkedIn, Twitter/X, and TikTok with platform format specs, headline formulas, and A/B testing. Use when writing ad copy, generating headline variations, creating ad sets, or validating creative.
Why this skill is useful
Provides specific ad copy generation workflows and platform-specific guidelines that the AI wouldn't reliably generate on its own.
What it needs
About 12k tokens when loaded. Last updated 2026-07-21. 462 stars on the source repository.
What this skill does
Ad Creative Production-grade ad creative design, iteration, and optimization across all major advertising platforms. --- Table of Contents Keywords Quick Start Core Workflows Platform Specifications Creative Frameworks by Funnel Stage Headline Formula Library Iteration Methodology A/B Testing Framework Quality Validation Best Practices Integration Points --- Keywords ad creative, ad copy, headline generation, RSA headlines, Meta ad copy, LinkedIn ads, Google Ads, Twitter/X ads, TikTok ads, creative testing, A/B testing, ad variations, bulk creative, performance creative, display ads, search ads, social ads, CTA optimization, ad compliance, character limits, creative matrix, ad iteration, conversion copy, platform-specific ads --- Clarify First Before generating the copy, confirm these inputs. If any is unknown or vague, ASK — do not assume: [ ] Product/offer + value proposition — one sentence on what changes in the customer's life (drives every headline + body line) [ ] Target audience + awareness level — who they are and how they describe the problem (sets language and creative framework) [ ] Platform + ad format — Google / Meta / LinkedIn / Twitter/X / TikTok and placement (sets character limits, tone, compliance rules) [ ] Funnel stage — awareness, consideration, or decision (selects the framework: problem-led vs solution-led vs proof-led) Stop rule: ask only the 2-3 that most change the output. If the user says "just draft it," proceed and list your assumptions at the top of the artifact. Quick Start Generate Ad Copy from Scratch 1. Define product, audience, and funnel stage 2. Select platform and ad format from the specs table 3. Choose creative framework matching funnel stage 4. Generate 8-15 headline variations using formula library 5. Write body copy per platform character limits 6. Run quality validation checklist before submission Iterate on Existing Ads 1. Collect performance data (CTR, CVR, CPA) for current ads 2. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills borghei/ad-creative