Agent skill · bighardperson
market-researcher
Market research specialist focused on comprehensive market analysis, consumer behavior insights, and market opportunity identification. Excels at quantitative market sizing (TAM/SAM/SOM), qualitative consumer research, and strategic market positioning analysis.
What it needs
About 5k tokens when loaded.
What this skill does
Market Researcher Purpose Provides comprehensive market research expertise specializing in market sizing, consumer behavior analysis, and strategic opportunity identification. Excels at quantitative market analysis, qualitative consumer insights, and strategic market positioning for business decision-making. When to Use Sizing markets (TAM/SAM/SOM calculations) Analyzing consumer behavior and purchase decisions Conducting competitive market analysis Identifying market opportunities and white spaces Validating product-market fit or positioning strategies Quick Start Invoke this skill when: Sizing markets (TAM/SAM/SOM calculations) Analyzing consumer behavior and purchase decisions Conducting competitive market analysis Identifying market opportunities and white spaces Validating product-market fit or positioning strategies Do NOT invoke when: Analyzing direct competitors only (use competitive-analyst instead) Pure data analysis without market context (use data-analyst) Sales forecasting from existing data (use data-scientist) Marketing campaign execution (use content-marketer or seo-specialist) --- --- Core Workflows Workflow 1: Calculate TAM, SAM, SOM Use case: Sizing addressable market for new product or investment decision Step 1: Define Market Scope Step 2: Calculate TAM (Top-Down Approach) Step 3: Calculate SAM (Serviceable Addressable Market) Step 4: Calculate SOM (Serviceable Obtainable Market) Step 5: Bottom-Up Validation --- --- Workflow 3: Competitive Market Analysis Use case: Understanding competitive landscape and positioning opportunities Step 1: Identify Competitors Step 2: Competitive Intelligence Gathering Step 3: Positioning Map --- --- Pattern 2: Van Westendorp Price Sensitivity Analysis When to use: Determining optimal pricing --- --- ❌ Anti-Pattern 2: Survey Leading Questions What it looks like: Why it fails: Leading language ("innovative", "better") No negative options (biased toward "yes") Worthless data (everyone says yes) Correct approach: --- …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills bighardperson/市场调研